The name comes from the Latin: vox populi “the voice of the people.” They are a great way to get “ordinary” voices into stories.
You simply ask members of the public for their opinion on a story.
People are smart. They have interesting views. They can be very funny.
But it’s important to be clear that a vox pop is very unscientific and no substitute for a proper interview with an individual contributor who is connected in some way to the story you are doing. So no vox pops for your link and clip assessment!
Your challenge today is to go and gather an audio vox pop.
Before you do that, read this handout. It should answer most of your questions about vox pops.
And here is my favourite ever student vox pop — it’s about the town of Barry.